The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look, Lingerie
4.7 (390) In stock
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It’s all about comfort as millennials shun the sculpted, glitter-covered styles of the annual show in favour of ‘leisurée’
![](https://www.thesun.co.uk/wp-content/uploads/2018/11/RB-COMPOSITE-MODELS.jpg?w=620)
The rise of the quiet cleavage: Women are ditching their Victoria's Secret push-up bras in favour of comfy athleisure styles or (like Gaga on Vogue) NO bra at all
Victoria's Secret is pushing a new kind of bra to solve its 'image problem
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The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look, Lingerie
![](https://static01.nyt.com/images/2018/11/15/fashion/15victoriassecret-harlow/merlin_146556018_8a00a4d4-1735-4e62-ae41-70bf54a386bb-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Victoria's Secret? In 2018, Fewer Women Want to Hear It - The New
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The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look, Lingerie
![](https://www.telegraph.co.uk/content/dam/en-us/news/2023/10/18/TELEMMGLPICT000353556541_16976478506300-xlarge_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg?imwidth=1200)
Victoria's Secret drops feminist makeover after sales slump
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Victoria's Secret? In 2018, Fewer Women Want to Hear It - The New
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The return of a divisive lingerie brand
![](https://i.dailymail.co.uk/1s/2023/10/20/00/76777167-0-image-m-18_1697758290558.jpg)
Once a byword for fun and glamour, the lingerie brand has recently been proving the adage: Go Woke, Go Broke. Now bosses have done a screeching U-turn and FIONA GOLFAR says: It's
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Victoria's Secret drops feminist makeover after sales slump
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